Showing posts with label Planning. Show all posts
Showing posts with label Planning. Show all posts

Friday, 1 March 2013

Single Page Contact Sheet & Ideas


Here is the contact sheet for my single page which I got asked to do by my older brother as he felt there was a lack of her "normal" life, I took advantage with this request and noticed an absence in colour in my magazine. This meant that I had to focus on adding colour into my single page. A problem I encountered when I began creating my magazine was I had already finished the article on the previous double page, however I then began looking at a magazine called "Grazia" even thought it is a fashion magazine I took a look at the magazine and got an idea of adding an "Ups and Downs" part to the single page, this meant I was able to get personal with the fans and talk about Antonias life before she got famous and her live as she is famous and the differences, the fans will feel more connected with the singer as her old life is getting involved.  I felt that it was best to talk about the difference with her Living, Fashion and Celebrities. To the side there is a boxed section which has a yellow colour to illustrate the highs and the black to represent the lows, I am going to mimic this but twist it into music and Antonias lifestyle. I am going to at least try to encounter some gold text or a white glow to illustrate that the magazine is flowing and that this page does connect with the overall Antonia section. Lastly I had a tough decision about where I should take the final shot and how I should take it, for this shoot I simply told Antonia to be herself, I told her to come in the current clothes she is in which will illustrate her "normal" side. She then came in a nice dress and her hair tied up which was perfect. Now it was my job about where to take the photo, I didn't actually like the way my house looked in the background so I used my neighbors front gate (with permission!) as an area which Antonia could be in front of, I did this too see as if behind her was her actual house. I took the photo in many different poses and angels however the most simple one won. Eye level with looking straight at Antonia combined with a simple natural simple, perfect.

Thursday, 28 February 2013

Magazine Second Draft - Feedback Video



For this feedback I got my older brother to analyse and tell me what I could change to make my magazine look professional and actually suit the R&B music magazines conventions. I chose him as he reads many music magazines especially R&B.

Adding another page?
Also my brother re analysed the whole magazine again and did a thorough look and explained to me that there was a few spelling errors and also that he felt there was a page missing. He wanted a page which illustrated Antonia's "normal life" style before she got famous as these are the story's which fans want to know! He suggested a photo outside of a house or somewhere which symbolizes her neighbor hood/upbringing, this will attract those who want to know her story.

Tuesday, 26 February 2013

Magazine First Draft

I felt that as it's my first draft I should be the one reflecting on it and telling myself my opinion on it and how I could improve it! First off after looking at my magazine from a distance I can instantly tell I forgot to add a bar code! And also I could add the new scan called a QR code. Also I feel there should be a few more sell lines which introduce articles which are within the magazine. Also one major thing which I forgot was the website,price and issue number, these are vital information which are needed on a front cover, without them there would be a loss of information and readers will become confused when they look for it when there about to purchase it. Maybe if I play around with the layout of the sell lines and badge, it will give me more room to put sell lines on the wrong and overall make the front cover look more professional.

This is my special edition front cover which I created, however I wanted to go for the simple look, saying this now looking at the front cover I think it needs a bit more information such as the website, price and issue number/date as this is vital for any magazine. Also I feel there should be something which clearly states that this magazine is special edition, maybe some boxed text.

The first thing I think about when I look at my contents page is non professional and unrealistic. First of all I don't like what I did with the colour photo and gave it less opacity  secondly I don't like that I tried to include to main photos, makes the page confusing. I don't know which one to look at as a main image. Also the information part of the contents page doesn't really illustrate what sections of the magazine parts are from, I should use sub-heading for my next contents page. Also I should maybe try add some other pictures instead of two main ones maybe one big and three small? Also I should remove the pull quote as this is a contents page not a double page spread, I know I was trying to link the photo to the article but instead I should replace it with a number next to the image.

For the this double page I instantly can tell the the photo doesn't suit a introduction to an article double page spread, I need to use a photo with less attitude. Also I change the layout of the Antonia and the rest of the sub-headings maybe one under the other. Also for the new photo which I chose I should edit it a bit to make the photo look nice because sometimes there could be marks/scratches on the models skin which could be distracting.

For this double page I feel that I should put the text closer together, there is too much space in between the texts, also the photos layout isn't appealing, it just seems like I crammed lots of photo on a page and added text. However I really like the way I added gold on to parts of the text which are questions, there easily seen . Lastly there are no pull quotes, nothing which will pull the reader in and the photo seems too happy for a article double page spread as this is the page where it holds all the information. I should use a photo where she is posing.

 For my last double page spread I really should add at least some text with a square behind it to stand out, I don't want to change the colour of the font as that can be confusing and distracting for the readers. I really feel the the behind the scenes is a really good idea and the photo used for this page is brilliant and represents classic R&B.



Saturday, 23 February 2013

Sketch of R&B Magazine Front,Contents and Double Pages

Front Cover Sketch
This is my first plan of my magazine, as I am going to for classic R&B magazine I wanted the front cover to be very simple but grab the readers attention and to do this I thought a competition would lead people into the magazine. I also wanted to have a name which will focus on the R&B genre so I felt "Harmony" was best suited. Also moving on I want to use a nice clean portrait shot of my model in black and white on the front cover. I also felt that by adding artists names, this would then attract readers who are fans of the following artists "Ne-Yo, Trey Songz, Rihanna, Beyonce or of course the main artist for this issue, the new upcoming "Antonia".

 Contents Page Sketch
Moving on I wanted my contents page to be clean and simple, I didn't want too many pictures  maximum two I did this as the main objective for the contents page is to inform and by having so many pictures and colours on the page the reader will get confused and instantly get distracted by all the colours and not the information itself. 

1st Double Page Spread
On the first double page I wanted this page to be an introduction page to the whole interview, saying this meant that there was only going to be a little part of the article to introduce the article and set the interview and then to engage the audience I would use an interesting pull quote to grab them into the article and make them read it! Also I felt a large photo of Antonia should be displayed on the double page to illustrate who the article is on. Of course I added the page number and website to each page in the magazine, as this is a convention of a music magazine.

2nd Double Page Spread
This double page spread is the where the main chunk of the interview/article will be at, this means that I have to have some sort of thing to grab the audiences attention while there reading the article to keep them interested. For example after a column of article I have included a column of photos which will be all studio shots of the artists, this is so that the readers are kept entertained whilst reading the article. I then add the rest of the article column which will then finish on the next double page spread. Then to finish off the double page spread I will present a photo of the artist on a whole page. Not forgetting the convention of the page number and website on each page.

3rd Double Page Spread
Lastly This page was simple, it was the last page of the article so I instantly knew I wanted the main photo to be a performance shot which will be placed in the background and on top I would have a quote displayed to keep the readers going and for them to finish the article. Then I would finish the article. Lastly I also added an image of a behind the scenes shot and will be adding a description or the readers to visit the website to view the behind the scene, this will then create more traffic for the magazines website. 

Wednesday, 20 February 2013

Interview with Antonia


Here is a quick interview I did with my model to see how she got on when doing the photo shoots. I am very pleased she enjoyed her first ever photo shoot and I hope I will use her for my other media projects in the year to come.

Sunday, 17 February 2013

Editing Antonia

Here is a video which I recorded using a program called Frapz, I basically illustrate how i edit my photos and  how they get that professional look. I used a backing track song to make the video less boring. The song I used is "Say My Name by Destinys Child", a very well known R&B song and any fan will recognize the song.

Wednesday, 13 February 2013

Photo Shoot 2 - Studio




This the the final photo shoot I did for my model and these are the photos which I will be including for my official magazine not like the first shoot which was for my "Special Edition" magazine. Also this photo shoot was done in a studio whereas the first one was done on a stage to give it that live look and feel to the photo. I wanted her personality to shine through the photos, I didn't want them to be all just fashion like poses. You can clearly see that I used both a black and white backdrop as I wanted to give the photos a different overall mood, I also chose to photograph both black and white as I felt that once I took the photo in black and white I was able to see how the photo looked as I still had in mind the classic black and white feel throughout the whole magazine. I am very happy with the photos which I took and the next time I do a photo shoot I need to remember to book two cameras out so I can create a time lapse as I totally forgot to book two out and when I realized all the remaining cameras were gone.


Due to me forgetting to book an extra camera out I just took behind the scene shots to illustrate how we set up the photos and how we ended with our end result. As you can tell I higher one of the lights to light the top half of her body, I used an umbrella to make the light hit her skin softly instead of very harsh and bright. I also user a light to light the side of the model so we could still see her outfit in the photo as they are vital for the magazine.

Wednesday, 6 February 2013

Model Release

This is my model release form to illustrate that Antonia Strachan allows me to use her photos for my magazine and that she knows that the photos will be seen by many students/teachers who look at my blog.

Tuesday, 22 January 2013

Promotional Methods

To promote my magazine I have begun thinking about various methods. I want my magazine be a big hit when it first comes out, sales need to be high and the only way that will happen is it I promote the magazine well. As it's the first issue and it actually hasn't got a fan base yet I need to invest a lot of money into promotion such as billboards,social media,ect.


Another way of advertising my magazine could actually be placing an advert on the side of the bus. The bus itself travels a lot meaning lots of people can see them, as they are public transport everyone keeps an eye out for them so it would be a great investment for harmony and it grabs peoples attentions when the bus passes them. I could also use the underground/tube to advertise my magazine, this will probably be to advertise our older target audience. I could put posters along the escalators and also the big adverts on the tube tracks. Lastly this type of advert is rare but I could use some stairs, and when people are walking towards the stairs they will see our advert, each stair will have a slice of the advert and went seem at a distance it will create a poster. 


Billboards will be shown across the country as I need to let as many people know about this magazine. I will solely focus on my target audience of 17-25 years so that the adverts will actually grab there attention. I will do some research into my locations for my bill boards because certain areas in the UK could have a different genre vibe/feel. The Billboard will look something like the billboard to the right, it has a photo which illustrates the release date,website and name of the magazine and also includes a teaser photo where the artists face is darkened out due to shadows.

I will make sure that the adverts are to the point and fit to the audience ideas I received. I have to make sure that the adverts and content reach to the correct market. For some extra advertise I will start the first issue to meet Antonia and have a meal with the singer and a signed copy of her brand new single, some of the rules of the competition will be that the person who enters the competition must have be subscribed/connected/liked with all of Harmony's social networking sites. By doing this I can build an online following and gain more audience members interacting with the magazine, which will in turn rise sales. I felt that a meal with Antonia will be more interesting to fans and also that she is so brand new that there will not be a tour/gig any time soon as she is recording however due to this the competition will give a signed copy of her brand new single. 

Monday, 14 January 2013

Headline/Subheading/Pull Quotes

I have been thinking of a headline and subheading the past few days and after looking at other magazine I came to a conclusion that these ideas would best suit an R&B music magazine. My pull quotes are very engaging and the audience will instantly want to know the back story to them. If the reader is just flicking through the magazine they will still see a glimpse of the article as these pull quotes will stand out to them.  


Sunday, 6 January 2013

Contents Page Ideas

Contents Ideas

Featured

-Antonia
-Trey Songz
-Ne-Yo
-Beyonce
-Rihanna
-Top 50 albums of the year
-The Brits BACKSTAGE
-Beyonce UPCOMING TOUR

Fashion

Recent clothes which celebrities have worn
-THE NEW SCHOOL - Five menswear designers offer new perspectives
-Beyonces look - How beyonce gets her everyday look but still looks fabulous. 

Regions:

-Letters and emails: Write your letters and email and we'll them and get back to you, we might also feature it in the magazine.
-The Editor: editor bio
-Competitions
-Fan comments: messages sent from artits fans

Subsription:

Subscribe today and save £20
Go to: www.harmonymagazine.co.uk
Or call us on 0800 512548

Editors Note:

Welcome to this months issue of Harmony. We have a lot of new things in this months magazine including an exclusive interview with pop sensation Antonia Strachan. A lot of gossip with other artists such as Ne-Yo and Beyonce. An amazing line up for this months upcoming gigs.Amazing opportunities to win tickets to see your R&B idol, just try out this months competition.     Johnny Fonseca, Editor

Social Media

Follow us on Twitter @HarmonyMag
Follow our Instagram @HarmonyMag
Follow us on SoundCloud for exclusive music Harmony Magazine.
Like us on Facebook www.facebook.com/harmonymagazine
or visit our website: www.harmony.co.uk
S

Friday, 28 December 2012

Sell Lines

What is a sell line?

A sell line is basically a collection of specific words which translate into a strategic intent into an executioner promise of benefit to the consumer and makes this benefit belong to you. A sell line is a means to an end. The main purpose of a sell line it to help you/your brand by creating a meaningful sum of words to describe your product, business or idea in a simple way, often quirky or playing on words.

Summary
In basic term it is a sum of words which summaries or describe your product  business or idea, usually fun and creative.

What I wanted to do...
I want my sell lines to link with my magazine, the genre and the content but in a way which can bring in and sell the audience. I want them to make people talk and wonder about it. Something which will be stuck with them for a while.

Here is a couple of ideas I had in mind...
-Ne-Yo, Rihanna, Beyonce, Trey Songz, Usher, Justin Bieber, Kelly Rowland
-Best Magazine of the year
-Your missing out...
-Free Music
-Signed CD Competition
-Posters
-Top 50 Albums of the year
-The upcoming artist Antonia

Wednesday, 19 December 2012

Contents & Double Page Spread Image Ideas

As there is smaller images, I uploaded the work onto prezi so you can zoom into the shot as much as you want.