Proposal

The genre of my magazine is old school R&B, which would include the main codes and conventions that are mostly of R&B tradition and style, it will follow sparkles and glamour at its finest to purely represent the R&B/Soul genre. The ideal front cover image would normally be a close up of an artist who is featured in the magazine and usually have the colour scheme of black and white involved in the front cover. If the artist was a male he would look very masculine and also very fearse but at the same time look like a gentlemen  The women on the other hand are all about class and sparkles. Sometimes they will be wearing very seductive clothing with expensive jewelry. The colour scheme will represent the genre so I thought I would go with colours such as black,white and yellowish colours. The mast head should basically represent the genre in a nutshell so my title has to very high standard and include something to represent R&B. Basically the title should consist of a glow/sparkle of some sort and I feel that lens flares fit perfectly with the theme but sometimes could make the magazine look tacky and unprofessional. The tag lines will have to be simple but still fit with the colour scheme, you don't want the tag line to be very bold as this will grab the readers attention to just the tag line and not the front cover as a whole. The genre which I am creating a magazine for will be following stereotypical costumes and colours which readers will understand and acknowledge immediately. I propose to follow these through the creation of my magazine and stick to the guidelines, however saying this, I must not forget to put my own twist into the magazine to make it feel original.

The target audience I am aiming for are teenagers and young adults which will mostly be between the age of 16-30, this is the sort of age range which will still be interested in reading music magazine due to there wide interest into the music world. However saying this they will defiantly go for a more professional and formal magazine instead of a magazine such as "Top of the Pops" which aims at children and we can tell this due to the content, layout and colours used to create it. The younger audience will also have more time to read magazine as they will not be as busy as others people with jobs and they will only be perusing a part time job at that time, thus giving them enough time to ready a magazine about there favorite genre. The older section of my target audience will be able to take some time out of their scheduled to read the magazine as they are less likely to be busy with looking after children due to the young age. The magazine will be both aimed at males and females. 

The specific psychographics of my target audience are people likely to have a passion for vintage music but still accept the evolution of R&B and where it's leading too in today's day. They would be have a wide range of knowledge on vintage artists, artists which are still in the career and also have an interest in the new comers. My targets demographics are defiantly spending time listening to music, but not listening it whilst doing there homework, they will deeply listen to the music by lying on the sofa and closing there eyes and just listening to the lyrics which the artists sings, each song has a story. They will also be very into glamour and class. R&B fans are usually into clothing and looking there best, there image is important to them and they don't want to give people a bad impression. They enjoy going to concerts of there favorite artists but compared to the loud screams and roars that rock fans do my target audience are most likely probably going to sing with the artist and have a more calm feel to it, but still including the screams as people can't stop themselves due to having so much respect for that artist and his music. R&B fans spend lots of time with family and friends and respect the stuff they have, they will also hold hobbies and passions such as singing, dressing up, going up, dancing. This information was all acquired from my mood board, these are the kind of things that my readers will be interested in. The social grade of my audience are mainly A,B,C1 as they are the classes which are most likely have the money to save/spend on an expensive magazine and are the class which are probably interesting in readying a music magazine which is about R&B which holds elements of glamour and class.

The uses and gratification theory are a main focus point in my magazine as all the elements would be placed for a reason in which my audience would recognize and react too. O fcourse the main purpose of people buying my magazine is because of entertainment, they enjoy reading about there favorite artist and his story of getting to his position he/she is at now. Also they enjoy hearing about new albums and concerts in the magazine. They might also buy the magazine as they desire to be a singer or meet the singer and know them better and by reading articles and Q & A's about them will make them that one step closer then other people. Maslows hierarchy of needs also plays a role in this part, as you will see how close my audience can relate to each stage of the pyramid, there will also be elements in which the audience will feel like they can connect with.

The main focuses of making a good, successful magazine is that the readers need to enjoy reading and feel as if they have a close relationship with the magazine and by subscribing to the magazine feel that extra closer and they will feel the need to read it. The publishing company which I felt would work best with my R&B music magazine is a company called IPC Media, they are very successful and publish for magazine such as NME, they are also a British company which sell over 30 million copies every year which is a large number for a publishing house.

Lastly I will represent the genre of R&B in a very stereotypical way, however I will take aspects from modern day and recreate the look for a R&B magazine. To illustrate this I am creating a new upcoming artist who holds elements from both the new R&B and old school R&B. This will both appeal to the old and new fans of R&B. I am attempting to create a diva like artist who has exploded her fame from YouTube. She will dress very classic and glamorous with a sparkly dress and in some occasions wear lots of jewelry  and very eye popping make-up, in some she will look more classic with a simple eye shadow and bracelet. She will be singing on stage and have live photos taken whilst she is performing, her performance will be very meaningful and relaxing. Some photos will include natural poses but some on the other hand will be more diva like and meaner attitude to the photos, on the other hand she will have serious poses to represent her strength and power as a women and singer of R&B, the casual smile will be also used to illustrate her natural environment. I have planned two completely different studio photo shoots which will go along the lines of this, one of her with props such as chairs, furniture with a her glamorous costume and a serious look, this will illustrate her diva like personality which she has gained from singing and becoming a performer in the R&B side. The last photo shoot will be her in a normal environment, her smiling and being happy, maybe with some family and friends. This will reinforce her personality and her style the article of R&B artists. I have looked at many articles and found that these are the sort of styled photos they would usually have, saying this I had to mix up the old and new style so I have to look at a wide range of magazine to really get in depth in the R&B genre and the look of it as a whole.

I felt the proposal was an important part of the planning and felt that I didn't want any images or colours disturbing it, this is the reason I chose this type of layout for this task.