A sell line is basically a collection of specific words which translate into a strategic intent into an executioner promise of benefit to the consumer and makes this benefit belong to you. A sell line is a means to an end. The main purpose of a sell line it to help you/your brand by creating a meaningful sum of words to describe your product, business or idea in a simple way, often quirky or playing on words.
Summary
In basic term it is a sum of words which summaries or describe your product business or idea, usually fun and creative.
What I wanted to do...
I want my sell lines to link with my magazine, the genre and the content but in a way which can bring in and sell the audience. I want them to make people talk and wonder about it. Something which will be stuck with them for a while.
Here is a couple of ideas I had in mind...
-Best Magazine of the year
-Your missing out...
-Free Music
-Signed CD Competition
-Posters
-Top 50 Albums of the year
-The upcoming artist Antonia
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